Enterprise culture is the soul of enterprise, but also ‘ soft power ‘ is all about. Which is created in the long-term production and management practices, and form, with the features of the enterprise spirit: includes enterprise’s management philosophy, values, ethical standards, codes of conduct, employee and cultural qualities, as well as embedded in the enterprise system, corporate image and product culture. Values (the specific setting for the corporate philosophy and corporate spirit) is the core of the corporate culture. Communication of corporate culture values tell the staff what should be celebrated, and the constraint functions of what not to do, and encourage their employees to establish the correct values, ethical standards, and overall concept of the excitation function, not only have an impact on the enterprise, will also have an impact on society radiation.
Usearch corporate culture consulting is in the comprehensive assessment of the enterprise’s external factors such as cultural identity, geographical and cultural characteristics, as well as critical success factors internal factors, such as enterprise development, based on the building in line with development needs for businesses but also has its own unique corporate culture system, through the consultation process in a fully interactive, as well as a series of activities in the implementation phase, makes the enterprise culture construction in the real down to Earth.
Issues addressed:
• Gap between corporate culture and operations management, corporate culture management and operations management are two different areas that should be strongly related, enterprise culture is interpreted as corporate image projects, just mention the slogan, engage in activities, retreats are not pragmatic.
• By Corporate culture we imply that the highest ranking managers of a company set up their moral and corporate rules of behavior and philosophy of corporate culture, and which sometimes are not widely recognized by the General staff, and generally do not form an employee’s conscious action.
• Similar corporate culture, core values, mission, vision does not reflect a business or industry characteristics, lack of refining and upgrading.
• Corporate culture cannot be landed by ideas and slogans fly in the sky, carried out in the crawl the lack of landing approaches and measures of enterprise culture reflects the companies reputation.
Main duties to build corporate culture include:
• System and code of conduct
• Designing corporate culture of training materials and training
• Landing enterprise culture management program, implementation and tracking
Expected return by having implemented effectively corporate culture within a company:
• Enterprise system culture
• Enterprise culture
• Culture floor plan
• Benchmarking of enterprise culture management
• Evaluation of enterprise culture management