Chinese
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USEARCH’s self developed Leading Brands™, a proprietary brand health management tool will allow you to set competitive brand strategies and provides your brand with a Brand Equity Index. The BEI can be analyzed in relation to the brand’s market share and will help determine whether the brand’s share gain is at the expense of long-term brand equity or whether the brand has the potential to expand its market share.
At USEARCH we deliver timely and accurate market intelligence and insight to help you optimise your brand positioning, manage a portfolio of brands and capitalize on opportunities by re-engineering or relaunching a product. We can also tell you:
• If your brand is enhancing its competitive edge and growing market share and sales, who winning and who losing.
• Whether the money you are investing in your brand is yielding a return.
• If you current brand strategy can be built upon or whether it needs a rethink to optimise its potential.
• How your customers feel about your brand and whether they intend to stay with you or defect to a competitor in the future.