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• Service description
In recent years, with the rapid development of China’s economy, the financial sector is also undergoing great changes. Financial service providers have been forecasting the Economic Outlook, and prepare for the corresponding changes, so as to better adapt to the change. In General, at present China’s financial industry is facing major challenges, including:
· Rapid relaxation and control of market economy, fierce competition and the resulting
· Variety of products and services to stimulate consumer demand for more diverse
· Business opportunities emerging around, but it is not easy to identify opportunities, to seize the opportunities is even more difficult.
· Need to make a big investment, but how do you ensure that the return on investment is a very complicated problem.
To take advantage of the wave of development of the market, companies must have a thorough understanding of the market, grasp valuable market insights to support business decisions, such as:
· Consumer segmentation and target market selection: how to choose target markets in a market of 1.3 billion to guarantee profitability?
· Obtaining and maintaining customers: acquiring new customers the most efficient and economical way is what? How to retain existing customers?
· Optimization services: how to improve standards in order to gain a competitive advantage?
· Brand differentiation: in the face of a large number of new entrants, how can I highlight my own?
· New product development: how to meet the increasingly sophisticated consumer needs?
We are committed to meeting the banking, insurance, asset management and securities firms and individual customer needs, and help them turn a profit. Usearch fierce competition in the financial services industry can help you develop the right marketing decisions so as to ensure that the market-leading position in the market. Studies involve a wide range of products to consumers by financial product demand, feasibility analysis of consumer behavior and preferences, launch of new products, and so on. Our core team members have more than 10 years of experience in financial services, market research, and marketing consultants. We have successfully helped many financial services companies to develop new product concepts, enhance brand value, market exploration and tracking research.
• Special advantage
Usearch financial research team at several retail banking, investment, insurance, credit cards, and so on. Our offer covers a wide range of consulting services to our customers, such as branding, advertising effectiveness and target market selection, market segmentation, new product development, customer satisfaction, channel effectiveness management (mystery shopping) and return on investment.
· Usearch project has accumulated a number of banking, insurance and fund management industries managers of databases, including Branch Manager, Branch Manager, investment manager, and so on. Using this database, always thinking deep interview, professional symposia papers, used to assist in market research, management consulting projects.
· Usearch several developments in the financial sector report, including statistics, statistical reports. These reports can be used as an important reference source for project implementation.
· Usearch team performed for more than one customer had a great deal of research and advisory services, with a wealth of experience.
If you want to catch up with the tide of financial development, usearch can help you meet expectations in the best way.
• Customer service
We provide our different customers in the finance and insurance industry solutions relevant to their products or services, including:
· Bank
· The insurance company
· Securities companies
· Fund companies
· Bond companies
· For a while
• Case study
Usearch team in previous work has accumulated a lot of experiences, these valuable project experience will serve the entire industry, and is used by all clients and boost prosperity and development of the industry as a whole. Usearch financial service team to provide customers with services include:
· Industry and industry/trends and forecast
· Competition research
· Research on consumer behavior and attitudes
· Positioning studies
· Research on concept development and testing
· Product testing and diagnosis
· Pricing research
· Research on customer satisfaction and loyalty
· Mystery shopper
· Branding and brand equity studies
· Advertising testing
· Media placement and marketing strategies
· Research on customer relationship management of innovation
· Media placement effects and optimization research