Areas of expertise

Animation and games: in the name of fun into every corner

 

• Service description

Animation and games market in China has developed very fast in recent years, a goat that got the original to the import of animation market, and more importantly, intense group of animation enthusiasts to join the industry, could rapidly expand and extend the industrial chain as a whole. From human resources, technology, capital and markets, have been developed rapidly.According to statistics, the size of China’s animation industry market reached 171.2 billion yuan in 2018, an increase of 15.2% year-on-year, and the market size is expected to exceed 188.3 billion yuan by 2019.

Before the gaming industry has experienced several years of rapid development, and keep pace with good time to APP and the mobile Internet, gaming the next gold rush. In 2018,China’s game market sales revenue was 214.44 billion yuan, an increase of 8.7% in 2019 from last year to 233.02 billion yuan.

In spite of the rapid development and catching up, however, compared with developed countries, anime and games market in China still has a great deal of opportunities for development. Just saw this opportunity and huge amounts of cash for admission. Product categories and patterns is gradually diversifying, board games, page-end games, animated films, and so on, all reflect the trend of capital surges. But don’t forget that competition has intensified accordingly. Moreover, some market opportunities are limited, but not necessarily to a mature stage of development, such as art films, which now also an area that has increased their profits during these recent years due to strong investment.

Although the markets are emerging, but still need to know the timing, and which is the right competition. U search market dynamics and customer perspective measure for customers, to deliver on the animation and gaming industry, customer needs and preferences are unique insight. Usearch animation and gaming industry services helps you in the fierce competition in the development of marketing decisions so as to ensure that the market-leading position in the market. Research products are widely involved in user experience, user needs, customer satisfaction, and so on. We have successfully helped many anime and game services companies develop new product concepts, enhance brand value, market exploration and tracking research.

• Special advantage

Games and animation for China as a whole are a relatively new industry, although we touch these two industries for a long time, but the real market and began to study in recent years. Usearch team was rather fortunate to serve both domestic and international groups of anime and gaming giants, by accumulating a certain amount of user research, product testing, name the test of experience, and continued to track the development of the two industries.

• Customer service

Usearch anime and game studies for the following customers:

• Case study

The Usearch team in previous work researches has accumulated plenty of experiences, these valuable project experiences will serve to the entire industry, and is used by all clients, in order to boost the prosperity and development of the industry as a whole.

Usearch team has provided several types of services to different clients such as :

Please contact us to find out how we can help you and your business succeed towards excellence.