Areas of expertise

FMCG: quality and value in order to win consumers

• Service description

After more than 30 years of reform and opening up, China has become the world’s second-largest economy in 2010. China’s huge market and development potential has attracted almost all famous international consumer brands to enter China, and quickly achieved a significant market share. Meanwhile, a number of local brands are also rising in the competition , in a market segment or region grow. Business growth has prompted the international and local enterprises to continuously open up new market space, expanded market capacity, resulting in increasingly complex and intense market competition. In order to gain a foothold in a competitive market and continuing sales growth, major companies have staged a price war, battle, war and other promotional and trying to discover where the industry’s “Blue Ocean”.

On The other hand, the demands of Chinese consumers are becoming more demanding and complex. They want more product for less money, time and energy in Exchange for higher quality and value. As a mature industry, increasing brand loyalty in a competitive brand has made the industry a further downward trend.

Facing the future market opportunities for stimulating domestic demand, fast moving consumer goods industry how to face? How to win in the competition? How to survive in such an environment, development is a common task facing foreign consumer goods and retail companies.

Usearch market dynamics and customer perspective measure for customers, to deliver on fast moving consumer goods industry, customer needs and preferences are unique insight helps your business in the face of fierce competition in the development of marketing decisions so as to ensure that the market-leading position in the market.

Our key personnel have more than 10 years experience in fast moving consumer goods market research and marketing consultancy. Studied a wide range of products related to personal care, hair care, oral care, women’s hygiene products, paper products, cosmetics, baby supplies, laundry detergent, household insecticides, household cleaning products, food, beverages, and wines, and so on. Us beyond the in-depth analysis of the raw data and contribute to the achievement of competitive advantage of research proposals, has successfully helped many FMCG companies to develop new product concepts, enhance brand value, market exploration and tracking research.

• Special advantage

Whether your goods are sold at local or overseas, our experts can provide you with FMCG/packages goods research solutions in each sector in the industry, including through sustainable trace investigations to determine the purchase, use, as well as special and qualitative research:

• Customer service

We provide our different customers in the fast moving consumer goods industry solutions relevant to their products or services, including:

• Case study

Usearch team in previous work has accumulated a lot of experiences, these valuable project experience will serve the entire industry, and is used by all clients, boost the prosperity and development of the industry as a whole

Usearch FMCG has provided services to clients are: