Science and technology/communications: innovation, integration, DIY

 

• Service description

Information and high-tech industries in the traditional telecommunications and the emerging information industry race to develop, under the background of high-tech industry in the ascendant, in the Internet and mobile Internet needs to upgrade and accelerate breakthroughs in key technologies, driven by already presents industry consolidates, the industries derived characteristics, evolving market opportunities for development.

Traditional telecommunications, emerging in China’s information industry and high-tech industries, and both showed similar developments in the international forefront of trends, also showed distinctive “Chinese characteristics”. Coexistence of diversified user needs, opening with the monopoly industry structure, traditional and cutting-edge competition and so on, has been set for the telecommunications and high-tech enterprises is more demanding and complex market environment. Accurate insight into users, clear strategic positioning itself, seeking differences in competition, and improve the overall competitiveness will more and more become the industry chain of participants in future competition in order for all to benefit together.

Meanwhile, competition has become more intense and brutal than ever, if you stick to the same city sooner or later he will become someone else’s fish. Of course, you can also select continuous innovation, development and selling of products and services, by successfully moving towards excellence and development.

Usearch information technology services can help you in a fierce competition to develop correct marketing decision so as to ensure that the leading market position. Studies involve a wide range of products to the users requirements, customer satisfaction, new product development, product testing, direct marketing, brand and so on. We have successfully helped many it services companies to develop new product concepts, enhance brand value, market exploration and tracking research.

• Special advantage

Usearch information technology research to provide customers with integrated research and consulting services, we focus on their digital point, relying on the consumer insights and life style research, integrate market research and marketing consulting services, information management services and integrated direct marketing services to provide strategy, implementation, technological insight and comprehensive solutions.

Our research team has a deep understanding of the industry with the most advanced research techniques and industry-wide perspective to understand and analyze at the same time, communications, the Internet, media, technology, combined with insights and diagnosis services to maximize the value of it.

Usearch study on the information technology industry’s advantage lies in its strong international and domestic backgrounds, as well as the modern Western management theory and experience with the Chinese market and environment combined with the core competencies. Compared with the internationally renowned market research companies, never thinking team of Chinese enterprises are facing problems of understanding and effective means to solve the problem with a deeper and more comprehensive understanding and experience, and rich local business market research experience, which can provide a more practical and more effective professional services.

• Customer service

We provide for different clients in the information technology industry solutions relevant to their products or services, including:

· Software and hardware

· Digital Designs

· Telecom operators

· Value-added service providers

· Internet related services

• Case study

Usearch information technology team in previous work has accumulated a lot of experiences, these valuable project experience will serve the entire industry, and is used by all clients and boost prosperity and development of the industry as a whole.

Usearch technology communications research has provided services to clients are:

· Industry and industry/trends and forecast

· Competition research

· Study on market segmentation and selection

· Research on consumer behavior and attitudes

· Positioning studies

· Research on concept development and testing

· Product testing and diagnosis

· Pricing research

· Research on customer satisfaction and loyalty

· Mystery shopper

· Branding and brand equity studies

· Advertising testing

· Media placement and marketing strategies

· Research on customer relationship management of innovation

· Media placement effects and optimization research