Media advertising: social dominance

 

• Service description

From a worldwide view, media industry is undergoing the most significant and most dynamic eras. A social feast swept the globe, social networking, digital, interactive, viral, becomes the focus of today’s media industry. This change played a major role in promoting technology development, the media industry is also suffering from global media ownership, the remarkable growth of the Internet economy and the surrounding media, such as outdoor advertising, point of sale TV ads, bus and taxi advertising impact of. Meanwhile, every Media General level is constantly improving.

With the ultra advanced software applications, developing a media strategy has been much more complex. This software is designed to optimize media selection from the numerous standards. More and more media are moving away from relying solely on age, gender and statistics, and more and more media recognition for existing and potential audiences include, for example, media usage, purchase behavior, buying attitudes, lifestyles and interests, such as the overall understanding of the features.

Meanwhile, communications and creative advertising industry also in the event of dramatic changes, especially the accurate dissemination. Advertisers are more concerned than ever about ROI, and Internet marketing tools in these areas seem to do a better job, advertising effectiveness measurement and tracking means either. About word of mouth marketing management and monitoring has become a critical requirement for our advertisers.

We provide insight and evaluation aimed at improving media decisions, and can help customers build brands, and strengthen the contact with the audience. Our media advertising research as a local for a foothold, and extensive use of various types of research and analytical expertise usearch media advertising services will help you in a fierce competition to develop correct marketing decision so as to ensure that the leading market position. Studies involve a wide range of products to audience needs, user experience, advertising, media advertising, media investment and financing, and so on. Our core team members have more than 10 years of experience in media advertising, market research, and marketing consultant. We have successfully helped many multimedia group developing new product concepts, enhance brand value, audience market exploration and tracking.

• Special advantage

Usearch founding team has extensive experience in media and advertising, they began early in the media market of around 2000 media contact and advertising market research, ratings, radio, advertisement for continuity monitoring database has very rich experience, and served a number of media companies, group, did a lot of market research projects in the areas of media and advertising services. Usearch media studies has the following features:

· Various market monitoring data: our long-term partner, you can get multiple market data such as ratings, rate and the ad monitor, auxiliary project design as well as data analysis and reports

· Services at several media and advertising group: our team services CCTV, CNR, CRI, Sohu, Tencent, NetEase and focus media, jcdecaux, and JCD Newsweekly, Fortune Chinese Edition, Forbes, Bloomberg, GroupM, Vivaki and Omnicom, Agenis and other international and domestic experience of leading media and advertising group. Meanwhile, some colleagues have also had experience working in the media. The experience will help us to better understand customer needs and provide very valuable research and analysis results.

· Industry report: usearch regularly published weekly in the media market, providing customers with market insights and references at the same time, has accumulated a great deal of fresh and perceptions of the market.

• Customer service

We provide media advertising industry for a variety of customers with solutions related to their products or services, including:

· Internet company

· Television and radio stations

· Newspaper, magazine

· Outdoor media

· Advertising company

· etc

• Case study

Usearch team in previous work has accumulated a lot of experiences, these valuable project experience will serve the entire industry, and is used by all clients and boost prosperity and development of the industry as a whole. Usearch media team has provided services to clients are:

· Industry and industry/trends and forecast

· Competition research

· Study on market segmentation and selection

· Research on consumer behavior and attitudes

· Positioning studies

· Research on concept development and testing

· Product testing and diagnosis

· Research on customer satisfaction and loyalty

· Mystery shopper

· Launch of new media studies

· Revision studies

· Channel research

……

Please contact us to find out how we can help you and your business succeed towards excellence.