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Traditional offline Word of mouth research (Word of expressions using) has come to an end, the reason is that more and more audience spends time and communication on the Internet, traditional Internet and mobile Internet. Nowadays, social media has become an important communication tool, people WeChat may even replace telephone (formerly QQ had replaced most of the text). According to the related research, the average time for social media every day more than 2 hours, WeChat, weibo, happy, everyone, and so on. Study of the iwom (Internet word of expressions using) arises at the historic moment.

Study of yong thought iwom (Internet word of expressions using) can help you understand:

• Your brand and competition brands, whose network volume big?
• ow tonal network evaluation, positive and negative, and neutral constitute what kind of?
• What did they say?

Spread, timely finding and early warning of possible negative, avoid large area network spread negative information.

The use of network transmission for viral marketing:

According to different industry, always think will provide different monitoring and analysis, combined with industry characteristics set monitoring indicators and analysis dimensions, construct the evaluation index system of online word-of-mouth. Never think of iwom research can help you to the management of Internet word of mouth.