Products and Services

For effective target marketing, understand customer needs is the key. However, understanding customer needs is not always an easy thing. People were not fully aware of their own potential demand motivation, or that people don’t fully understand the cause that causes to make their purchases. In fact, when we try to explain our behavior to rational thinking are often misleading himself. Sometimes, we don’t want to accept and even don’t want to go to explore cause us to make some behavior of the real reason, for this reason is often irrational.

For example, when we fall in love, we know that our love, we also feel we enjoy the love, but it does not explain why we fall in love. Love is just our common experience.

If use this for marketing, a brand or an organization also has its own identity and characteristics of the people, this truth is evident. When customers asked for some reason, when buying a product they can speak out a bunch of reasons and often to description of the product features, that is, the conscious mind receives the objective or specific features of these characteristics is easy to describe in words. However, a brand also have a personality – those who differ from competitors brand intangible characteristics, these characteristics is what we feel, but it is not easy to use language to describe.

In some countries, for example, most consumers taste originally thought to be the cause of their choosing a brand of beer. However, in a blind taste test “, the most loyal to some people but not beer will they drink beer brand distinguish with other similar beer brands. Truth is that, in these countries, most good beer brand image on behalf of group cohesion and group equality and men.

Consumer motivation research to help us answer the following questions:

Effective strategic marketing requires marketers to understand how consumers perceive the product. Through studying the core of consumer needs, and explain the relationship between consumer and a brand personality, never thought to help customers to grasp the brand relationship.