Brand Management | 永思管理

Brand is the consumer/client to an enterprise and all the expectations of a product summary is passed to the target market i.e. corporate image, corporate culture, and product concepts which establish strong relationships with target groups of a carrier.

Brand has become an important management tool and once it is formed in the minds of the consumers/clients, it creates a belief which can support them to continue buying the brand’s products, in order to create a long-term profit.

Whether it is a consumer products company (B2C), industrial business (B2B), creating a new brand altogether or the remodeling of an existing brand; no matter how the brand portfolio model is, they still need a set of forward-looking strategies, market consistent and sustainable solutions.

Issues which concern the organisations:

• Who are the “real” consumers? What are their needs? Have those requirements been satisfied?
• How to fix one’s own product brands or adjust the portfolio of brands for a competitive market?
• How customers visualize the brand’s core value elements?
• How to adapt at creating branding and brand management organization management system?

How we can help:

• Clear brand positioning.
• Brand architecture design.
• As per the brand position comb brand design brand VI specifications.
• Brand strategy planning.
• Brand management system construction.
• Group brand management process design.

What to expect:

• Clear understanding of the current brand situation and recreate brand development.
• Brand positioning, brand value and meaning.
• Framework for brand management in various markets.
• VI implementing specifications and clear brand image characteristics.
• Develop brand specifications.
• Establish corporate brand management system.

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