Products and Services

New Products are the life blood for all companies.  However New Product Development is an area with significant inherent risk, as the consumer appeal for new formulations, features, and facets is often unknown or at least less understood.

A core function of market research is to help marketers make better business decisions by minimizing risks due to uncertainty. In many markets most of the new product activity is innovation and leverage of existing brands rather than brand new ideas. It is not only in the development phase that market research can help, timely and actionable information about the dynamics of the launch period can either keep the brand’s introduction on track or help to better re-align and re-direct if things do not go to the original plan.

At USEARCH, our combination of diagnostic and predictive services augmented and enhanced by the market tracking retail and consumer panels provides a powerful set of tools to help maximize the success of new products, prior, during and after launch.

We track consumers’ needs and the brands that fullfill that need. This ensures that our clients’ remain ahead of the competition –through anticipating consumer demand. Relevance is ensured through complete understanding of the environment in which the brand is consumed – the occasion, the location in addition to the end user and the need fulfilled.

The best product in the world will not perform if consumers cannot find it. Distribution with the right retailers is critical in order to maximize consumer reach and market penetration. So we can help you find key questions like:

• Which retailer represents the greatest sales opportunity?
• What alternate shopping channels are consumers using for your brands?
• Is enough distribution in place to start advertising?
• Is the shelf space optimised?
• Is the mix of products in the category correct?