Discussion about the decline of Apple innovation in the post Jobs era has been discussed many times. From the newly listed iPhone5 and iPad Mini, people seem to be thinking about the next conclusion that apple is getting farther away from a great innovation company.
Recently, more Apple employees broke the news that the interface of Apple TV is Jobs’s veto five years ago. A time for entertainment in an uproar, although he later in their Twitter to do not recover, but its meaning is unknown for itself. So employees say on Twitter, “most of the interface of Apple TV 2 was realized by me many years ago. The new front page makes me cry. Then he revealed that the new design was rejected by Jobs, “an interesting fact – the new designs were abandoned five years ago because Jobs didn’t like them. No one is saying “no” to the bad design now.
We don’t read the message too much. Jobs often rejected the plan and would pick it up again, and we could not expect the new CEO to be exactly the same with his taste. In Apple’s post Jobs era, everyone is catching the signs of change, and is full of speculation about its future. People only pay attention to the details, because the Apple Corp is a company that wins the victory in detail. When the press conference no longer has “One More Thing”, when the colorful apple Logo appears on the big screen, when the name of the iPad begins to change, it is unavoidable to cause a variety of interpretations.
The success of Apple Corp depends largely on revolutionary products and excellent design, innovation and attention to detail is its life, and we expect this little thing to be a small episode in the myriad design decisions of the company, not a foretaging of the loss of innovation that Paul Graham mentioned in his blog. I hope Paul Graham just alarmist.
Let us review the release of iPhone5 and iPad Mini. It is not difficult to analyze the gold content of its changes and changes. IPhone5 is just a large iPhone4, and iPad Mini is only a smaller version of the iPad2. No matter the appearance design, hardware and software can’t say that the big improvement highlights, so that cattle have lost interest in speculation.
Biggest competitor, Samsung, is a frequent action, a continuous release of a variety of products, and the market and marketing strategy are very sharp. It’s not hard to understand why the Apple’s home, the United States, has been overtaken by Samsung, not to mention in other markets.
Apple TV, which is highly regarded, is likely to arrive at the conclusion from the beginning if it is exactly what the employee said. This is certainly not what you would like to see except apple’s competitors.
Finally, the expectation of tens of thousands of fruit powder is the concluding remarks, hoping that Jobs’s spirit is still leading the apple in the era of Tim Cook.